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Mgr, Marketing Communications

Pmh - Capital Marketing Sales & Marketing Warrenville, Illinois, US
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Performance Health is seeking a Manager, Marketing Communications to join our Marketing team.  The Manager, Marketing Communications is responsible for driving the business towards a deeper understanding of its customer channels and developing a marketing strategy & execution program that helps drive incremental sales into the business. This role will act as a customer champion and lead the development and key initiatives to support customer channels- hospitals, distributors, sports.   

To perform this job successfully, an individual must be able to perform each essential job duties satisfactorily.  The requirements listed below are representative of the knowledge, skills, and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Essential Job Duties & Responsibilities

Develop a focused marketing plan to support sales initiatives & objectives across key markets

Manage channel Marketing Communications team

Manage the marketing budget (by market) with sign-off in line with limits of authority

Manage, monitor and report on all marketing and communications for segments across the business, and prepare regular metrics as defined by senior management

Responsible for monitoring market news and industry developments for opportunities to engage key channels with our products and thought leadership

Deep understanding of assigned customer channel by managing the continued refinement of our segments and personas through quantitative data analysis and qualitative market research

Develop standardized processes and frameworks that can be easily implemented in each key market, e.g. Marketing Plan, email plans on Monday.com and promotional dashboard

Working alongside Marketing Communications team to collaborate with Channel Lead,  Digital Marketing and Brand & Product Manager to develop channel relevant, high quality assets and to execute via email, digital, advertising, exhibitions and events, PR, brochures, POS and merchandising and other marketing tactics, based on real-world insights

Engaging with customers within key channel where appropriate to gather insights and help develop long term marketing plans where appropriate

Performs other duties as assigned

Job Qualifications 

Bachelor’s degree

7 years of relevant experience in Marketing Communications

Relevant experience in assigned channel - hospitals, distributors, sports

Ability to convert concepts and ideas into clear, engaging copy for internal and external audiences

Experience in motivatin

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  • Sales & Marketing, Warrenville, Illinois, United StatesRemove