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Digital Content Producer

Digital Marketing Sales & Marketing Columbus, Ohio, US
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Performance Health is seeking a Digital Content Producer to join our global Digital Marketing Team. This role will work with the Digital Content Manager to identify and execute content needs on both hosted websites, branded websites, and Amazon. The digital content producer will create data-driven content optimized for use by all digital teams. This role requires superior writing skills, attention to detail, and critical thinking abilities to address digital improvements with engaging and informational product and brand copy. To perform this job successfully, an individual must be able to perform each essential job duties satisfactorily. The requirements listed below are representative of the knowledge, skills, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Essential Job Duties & ResponsibilitiesCollaborate with the Digital Content Manager to identify content needs on both hosted websites, branded websites, and Amazon Merchandise hosted website product detail pages through new product content as well as improvements to existing copy, including optimized titles, bullets, descriptions, specifications, and secondary images Create and edit copy for landing pages, articles, infographics, sell sheets, and ecatalog that provide insightful, detailed information to increase customer trust and conversion Create and edit copy for emails that aligns with stakeholders’ goals and improves email KPIs Write clear, concise, and engaging copy that caters to the needs of the SEO, SEM, web marketing teams, and other key stakeholders Utilize competitive research, internal resources, and search engine optimization to improve the content that drives the consumers’ path to purchase Optimize product listings on through the creation of infographics, secondary images, and optimized detail pages Support social media content needs Actively participates in brainstorming and strategy development for articlesPerforms other duties as assigned Job Qualifications Bachelor’s Degree in marketing, digital marketing, or related fields or equivalent years of education and experience Minimum of 5 years copywriting and editing experience across email & websitesGeneral understanding or experience in product copywritingAbility to travel up to 10% of the time, including overnight travel Performance Health is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to sex, gender, gender identity, sexual orientation, race, color, religion, national origin, disability status, protected Veteran status, age, genetic information, and any other characteristic protected by law.
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  • Sales & Marketing, Columbus, Ohio, United StatesRemove